The idea of the brand came in early 2018 when we - Matt Jones and Ben Grist - both wanted to create something that we could pour our hearts and souls into, something to be proud of. We launched Helfare for the first time in the summer of 2019 with a variety of products we were stoked with and the response from all of you was phenomenal. Three sold out collections later and here we are, a full rebrand and MTB specific products. We discussed many times wether or not we would branch into Mountain Biking or keep the brand as a casual wear, and we finally came to the conclusion - Why not do both? 

We will be releasing a load of new casual wear in the coming months while pushing to become a top reputable brand within the industry with MTB specific products.

Thank you for being here and being a part of the family. 
Matt & Ben